If you aren’t already active on social media, the wealth of social media outlets can seem intimidating. Facebook pages, Instagram, Twitter – the list goes on. You might think “I don’t have the time”, or “How will this benefit my practice?”.
While it is true that some effort and thought are needed to start, and more importantly maintain a social media presence, the return on investment can be very worthwhile. Social media networks such as Facebook or Instagram offers a great marketing opportunity to promote your practice. If you aren’t already using social media for your professional practice, here are three reasons you should start today!
Your Patients Are on Social Media
Social media has become a part of everyone’s day-to-day lives. Facebook alone is used by 890 million people around the world. In the US, over half of online adults use not one, but multiple social media sites. This makes social media one of the most powerful marketing channels available. It offers your practice an outlet to engage with your patients in powerful one-to-one communication.
If you aren’t a part of the online conversation, you are missing your opportunity to address any concerns and take advantage of any positive conversations going on about your services.
Social Media Increases Engagement with Your Patients
Social media allows for invaluable one-to-one engagement. It’s the only place where you can have actual ongoing conversations with your patients. It’s the place where patients can turn into advocates of your practice. Posting on social media gives a platform for patients to like, comment, and share. All three of these actions makes your practice more visible to other prospective patients. Let’s say one of your patients comments on a picture of a staff member on Facebook saying how much she loves them and how great of an experience it was. In turn, a number of people will see this exchange happen, therefore turning that patient into a brand advocate. Check out our previous blog for fresh ideas to post on Facebook.
Check out the Facebook post below from one of our clients. Your patients are out there waiting and willing to talk about your practice. Facilitate that conversation with engaging social media posts.
Social Media is Used to Research Your Practice
In this day and age, having a website is just not enough. Yes, it is true that your website will be the first place patients go to research you, but the next place they will turn is your social media. We like to call this the “social proof”. They aren’t coming to your Facebook page to engage with you yet. These prospective patients are just making sure that you are a real person. They are trying to validate their decision to choose you. So make sure you have a solid presence so you can convert those “likers”, “tweeters”, and “yelpers” into patients.
If you need help creating a rock solid social media presence for your practice, give us a call today. You can reach us by email at firstname.lastname@example.org or give us a call at (615) 656-8551.