Have you ever visited a website where you just couldn’t help but click all the different buttons?
Don’t be ashamed. It’s okay. In fact, it’s totally normal to be drawn in by a good call to action (CTA).
That’s actually what they’re designed to do! CTAs are everywhere! You’ll see CTAs on most websites. They’re on Facebook. Heck, when you’re pinning outfits on Pinterest you might run across a CTA. In other words, your practice needs to be making use of them.
Otherwise, you’ll be left behind. Check out the video, where Jack, our reputation manager, breaks it down into five simple tips.
Five Simple Tips To Create CTAs That Convert
Have you ever visited a website where you just couldn’t help but click all the different buttons? Jack is here to give you five simple tips for creating a call to action that converts. Read full post here>>> http://wearehi5.com/five-simple-tips-to-create-ctas-that-convert/Posted by Hi5 on Monday, September 19, 2016
So what makes a CTA so effective? How do you leverage CTAs to get your prospective patients to do what you want?
There’s no need to worry because Hi5 is here to give you five simple tips to create CTAs that convert!
Make Your CTAs Specific:
If you really want your CTAs to drive people to do something, they have to be specific.
You need to decide exactly what you want your patients to do, and you need to communicate that clearly and concisely.
If you really want to push for patients to download forms before coming in for their first visit, make sure to use “download” in your CTA. This might sound obvious, but you’d be surprised by how many vague CTAs abound online.
Over at Copyblogger, Joanna Wiebe suggests writing CTAs in first person. Writing in the first person might seem weird, but it makes sense. Writing as if you are the customer/patient will lead you to write in a way that is specific, clear and irresistible for the people you’re targeting.
Anything you can do to make the desired action clear is a good idea!
“Limit Yourself” might sound like the least inspiring subheading in the history of blogging, but it makes perfect sense when we’re discussing CTAs for your practice.
You might think the best way to get people to contact you, make purchases, book an appointment, sign up for a newsletter, etc. is to present them with a lot of options. You may be tempted to make CTAs for all of these desired actions (and more) and throw them on your site.
Don’t do that.
Presenting your patients with too many options can paralyze them. Instead of clicking a button to book an appointment or contact you, they’ll think to themselves, “Oh gosh, which of these should I click.” You’ll likely overwhelm them, and they’ll do nothing.
You’re better off limiting options if you want people to act in a certain way. You can always change up your CTAs to drive a different action later on.
Create A Little Urgency:
If you want people to click, you have to make them think they need to click.
There aren’t many ways you can drive actions like you can by creating a sense of urgency. You need to establish a sense of timeliness that makes people want to click right away.
“Book Now!” “Reserve Today.” “Limited Time Offer.”
The phrases you see above do a great job of creating a sense of urgency that resonates with potential customers/patients. When you see these timely buzzwords, you can’t help but perk up. You want to act while you still can.
Position Your CTAs Appropriately:
You’ve got an awesome CTA. It’s perfectly designed. It’s clear.
There’s just one problem: Where the heck are you supposed to put it?
The placement of your CTAs is absolutely vital. You can have the greatest CTA in the world, but if it’s not placed correctly, it probably won’t convert like it should.
You want to have your main CTA front and center. We live in the digital age, but an old newspaper term, “above the fold,” applies perfectly here. If you’re really pushing something for your practice, that CTA needs to be high up on the page where people can see it.
You must also consider mobile users. You don’t want to have potential patients missing your CTAs because they have to keep scrolling up and down to find them.
If you have another CTA (or two) you can determine the positioning based on importance and the material it goes with.
Make The Follow Through Process Simple:
You have to make the action you’re trying to elicit simple.
Wouldn’t it be awful to design an awesome CTA and get the patients/customers to click only to watch them bail because the action itself was too complicated or involved?
If you want people to call you, don’t send them to a big contact page where they have to search for your practice’s number. Send them directly to your phone number. If you want people to sign up for an appointment, have them fill out the necessary information only. Don’t discourage them by having them fill out a ton of fields you can get at a later time.
Don’t get a potential patient all the way through the process just to have them quit on the last leg of the journey!
CTAs are taking over online! Your practice needs to be making use of them on social media, in email campaigns and on your site. We hope our five simple tips to create CTAs that convert were helpful to you. If you have any questions or you need help developing CTAs that convert, contact Hi5 at (615) 656-8551. We’re in the business of connecting great practices with great patients.