“Which listing sites do I spend time updating to boost my online presence?”
That’s the million dollar question many practices are struggling to figure out. Don’t worry, though, because we have the answers!
You’re probably aware of the need to be listed correctly on Google and to regularly post content to your Facebook page. If not, we’ve written about why your Google My Business listing is so crucial and shared tips for promoting your practice via Facebook.
You might also be conscious of Yellow Pages, Angie’s List, Bing or Apple Maps. But we’re here to put some listing sites on your radar we believe are very important, some sites you might be looking over.
These sites are specific to the medical industry, and while many sites only have pages available for your business, these sites have pages for individual doctors. You want to make sure the doctors at your practice are listed on these sites because you will reap the rewards.
Here are four doctor-specific listing sites you need to maintain:
- Vitals: “We empower people to shop for health care like an expert by providing online tools that help you weigh your options and make a decision with confidence.”
- RateMDs: “Providing the diagnosis for doctors! With over 2.5 million ratings, RateMDs is the source for up-to-date doctor ratings and reviews, the latest health trend coverage, and medical specialty information.”
- Healthgrades: “At Healthgrades, our mission is to help consumers find the right doctor and the right hospital, for the right care.”
- Doctor.com: “Doctor.com powers the first vertical network that connects patients and healthcare providers across the web. Every month, millions of patients use our tools to find, evaluate, and engage with the providers best suited to address their specific needs and preferences.”
Why these sites?
As you can see, lots of prospective patients are searching on these sites to find the right doctor and practice for the treatment they need. These sites are specific to the healthcare industry, which makes them a lot more trustworthy in a lot of people’s minds. You want a good presence on these sites to make sure you aren’t missing out on any potential new patients.
It’s important to have your doctors and your practice well-represented online because you want people to be able to find you no matter if they’re searching the name of your practice or the name of a doctor.
Having individual profiles on these listings is important because they show up high on search engine results pages. In other words, they are another tool you can leverage to direct people to your practice.
Also, Google has now started putting reviews from some of these sites in the knowledge panel (the box on the right side of the Google search engine results page).
As you can see, a nice presence on these sites will benefit your online reputation in a big way. So what are you waiting for!? It’s time to dominate some doctor specific sites to take your online presence to the next level!
If you have any questions about these four doctor specific listing sites, don’t hesitate to reach out. We’re here to help you, and we would love to help you.