Generating reviews can be a daunting task to try and overcome. It’s difficult to ask a patient to share their experience about the service they just had; especially when you have 50+ patients coming through your door on a daily basis. This is understandable, but shouldn’t be an excuse that holds you back from generating reviews. The biggest fear is your patient didn’t have a great experience or maybe they will say “NO”.
Not asking your patients to leave a review doesn’t mean they won’t. Patients talk about their experiences online, good or bad, regardless of being asked. If the patient didn’t have a positive experience, asking them how the service went gives you an opportunity to handle the issue before it turns into a negative review. It’s up to you and your staff to roll out the red carpet for your patients in such a way that they feel compelled to leave a positive review.
So let’s look at some ways to help your practice generate more reviews.
Focus on next level customer service
When it comes to getting reviews for your practice, the simplest way to generate 5-star reviews is having amazing, over-the-top, stellar customer service. The way you treat people and how you handle situations can make or break your potential to gaining positive reviews from your patients. When patients have had a great experience they are more than likely going to tell you about it. This is your opportunity to strike while the iron is hot and ASK!
As we previously discussed, making the ask seems to be the hardest thing to do. Although this seems hard, having excellent customer service makes asking the simplest way to get more reviews for your practice. When people have a great experience they naturally want to share that with others. Another great way to inspire patients to leave feedback about their experience is to have a sign at the front of your office. This also lets patients know that you are serious about hearing their feedback.
Having excellent customer service and making the ask is simple. Now let’s look at a couple of ways to make leaving a review easy for your patients.
Email is a quick and simple tactic to generate more reviews for your practice. They can easily direct patients to leave reviews on sites that are the most impactful to your practice such as: Healthgrades, Google, Yelp, Facebook and more. Sending a follow-up email to your patients is a great way to show your patients that you care. This is also an opportunity to thank the patient for coming in (continuing your customer service) and ask how their experience was (generating reviews).
Wording your request in such a way that doesn’t seem like all you want is a review is very important. Show the patient that you genuinely care about their experience. Let them know that by sharing their experience it helps your practice continue to provide the best possible service.
Another great way to generate reviews through email is to include a link in your professional email signature. You can very easily leave a simple P.S. at the end of an email to ask your patient how the experience was at your practice.
Create a convenient way on your website
Your website is one of the most valuable assets for your practice. This is the cornerstone for providing information to your patients. A simple and effective way to generate more reviews from your patients is to have a dedicated page on your website. Having a dedicated way to leave reviews on your website ensures a simple process for your patients to find the sites you want reviews on. This is also a great place to showcase all of the 5-star reviews you have generated. Additionally, you can have buttons throughout the website that guide your patients to share their experience.
At the end of the day, generating reviews for your practice shouldn’t be a scary task. This is a great way to gauge how well your practice is doing. Getting your patients to share their experience also helps when potential patients are viewing your services online.
Utilizing the suggestions above and start generating more reviews for your practice today. If you would like help setting up any of these tools, or if you have any questions about your online reputation, give us a call, we’d love to chat!