Unless you’ve been living under a rock, you’ve probably heard about the latest Instagram update that has added “stories” to the platform, but should you be using Instagram Stories for your practice?
You’re probably thinking to yourself, “all they did was copy Snapchat.” Admittedly, we thought the same thing. But then we tried Instagram Stories for ourselves. After spending a few minutes trying out the update, we realized Instagram took an idea and made it better. They streamlined what Snapchat started.
In fact, we’re so impressed with what we’ve seen that we’re going to insist you start using Instagram Stories for your practice.
Why You Should Use Instagram Stories For Your Practice
You’ll notice Instagram’s interface is much easier to use than Snapchat’s if you start using Instagram Stories. It’s friendly to the content consumer. People can swipe back to view the previous story, unlike Snapchat. It’s easier to tell when one user’s story ends and another’s begins thanks to the progress bar at the top of stories.
These simple improvements and Instagram’s brand-friendly nature will likely lead to higher view counts than Snapchat. For example, AdAge.com reported yesterday that Nike “generated 800,000 views in 24 hours for an Instagram Story that it posted on Tuesday, the first day the feature was available. On Snapchat, Nike’s best video got 66,000 views.” Consumers excited about a new feature may have inflated that total, but only time will tell.
These staggering numbers bring us to our next point: Instagram Stories doesn’t seem to be a fad, and we believe it’s here to stay.
Instagram Stories is integrated into a well-established social media platform. That gives it an edge over Snapchat. Instagram’s first attempt at stories was impressive. We believe future updates may leave Snapchat behind. In the world of technology, there is almost always a significant jump in quality from the first generation to the second. We can’t imagine why Instagram’s next “stories” update would be any different.
Instagram Stories might also allow you to reach a new audience. Snapchat tends to skew to a very young crowd. Data from Statista showed that 60% of Snapchat users are between the ages of 13-24, meaning you’re unlikely to reach many adults on Snapchat.
If your brand targets adults, there is a much greater chance they’ll be on Instagram than Snapchat. Pew Research Center has data to show that 43% of internet users on Instagram are over the age of 30. In other words, Instagram Stories allows you to get content you would normally share on Snapchat to people who never touched the app!
Get ahead of the curve, and start building a following now. We don’t want your practice to be left behind!
Here Are Some Fun Ways To Use Instagram Stories For Your Practice
Knowing why you should be active on Instagram Stories is important, but that’s only the first part of the process. Let’s address how you should be using Instagram Stories for your practice:
- Behind the Scenes Footage
- People love to see the things they don’t normally have a chance to see. Show people how you prepare for the day. Give them a taste of what you do when they’re not around. This is a great opportunity to post some fun footage.
- Smile Reveals
- Is somebody coming in for a whitening appointment? Is somebody getting a cracked tooth repaired? Ask if you can take a before and after photo to show off your work. Show how happy the patient is with the results!
- Special Occasions
- People don’t just want to see dental-related posts. Highlight doctors, patients and team members on their birthdays. Celebrate anniversaries. Commemorate milestones. Show them the authentic side of your business.
- Patient of the Day
- Highlight one of your patients on your story. Show everyone that you value the people who walk through your door
- How-To Tips
- Give your patients something they can do on their own to increase their dental health. It’s never bad to interact with your patients.
You don’t have to worry about flooding someone’s feed because stories are separate from regular Instagram posts. Don’t be afraid to put up a lot of content because the separation keeps you from “overposting.”
Instagram Stories is revolutionizing the world of “stories.” The early numbers are staggering, and updates could conceivably see them jump even higher. Get ahead of your competitors by using this tool in its early stages because it could pay dividends in the future.