You are a dentist running a well established practice, with a solid patient base, but there seems to be something missing. You feel less busy than you should be, and your production has plateaued. Your instinct is to do some serious marketing to bring in new patients. But, when you really think about it, you also aren’t seeing as many familiar faces as you used to.
Patients tend to develop a strong loyalty to their practitioners, especially their dentist. However, when they aren’t receiving the communication they need or don’t have a full understanding of your services, their dental health gets pushed to the back burner. This affects your bottom line and their overall health.
Did you know, for example, that dental practices lose up to 10% of its patient base each year, according to Dr. Theodore Schumann, CPA, CFA? The great news is that those familiar faces are ready to come back, and they’ll even help you reach new audiences if you give them the proper resources. Inactive patients, who have not moved, usually wait 3 or 4 years before finding a new dentist, according to dental marketing blogger, Fred Joyal.
Hi5 Practice is not your typical healthcare marketing agency because we specialize in patient retention; we ensure that every touch-point between your practice and your patients’ experience is a positive one.
By improving your online messaging, creating consistent branding across all listings and brand materials, and giving your practice a personal relationship with your patients through custom videography, professional photos, and enhanced online engagement, your practice can start seeing more familiar faces. You’ll increase production with your existing patient base by clarifying your message about the services you offer, and bring in new patients by providing your staff with the confidence to ask existing patients for online reviews and referrals.